Method of Inquiry
The research design is a plan or framework for conducting the study and collecting data. It is defined as the specific methods and procedures you use to acquire the information you need.
In order for data to be useful, we must analyze it. Analysis techniques vary and their effectiveness depends on the types of information we are collecting, and the type of measurements we are using.
Makers specialise in the realisation of your vision rooted in facts and market analysis. We believe that for you to have the best chance of success, it’s our responsibility to give you an accurate picture of your place in the market without pulling any punches.
Our Third Eye research service starts with us understanding your vision, current resources, and project goals. Armed with this information we then conduct relevant market research and cross analysis with your current and projected positions. The resulting report gives you a no-nonsense view of your potential competitive strengths, the challenges you might face, and our suggestions of how to best move on to the next step of making your vision a reality.
Whether you’re looking for a trusted partner from the concept stage to the launch and beyond, or just a quick investigation into where you stand in your industry, the Makers team Third Eye research service is an invaluable tool in any projects arsenal.
Define the Problem or Opportunity
examine the expectations
Formulating a problem is the first step in the research process. In many ways, research starts with a problem that management is facing. This problem needs to be understood, the cause diagnosed, and solutions developed. However, most management problems are not always easy to research. A management problem must first be translated into a research problem. Once you approach the problem from a research angle, you can find a solution.
VALID & unbiased
This is the meat and potatoes of the project; the time when we are administering our survey, running our focus groups, conducting our interviews, implementing our field test, etc. The answers, choices, and observations are all being collected and recorded, usually in spreadsheet form. Each nugget of information is precious and will be part of the masterful conclusions we will soon draw.
PRESENTING OUR FINDINGS
This report will include all of our information, including an accurate description of our research process, the results, conclusions, and recommended courses of action. The report provides all the information the decision maker needs to understand the project.