Hotel Concept Development is the Premium Service of MAKERS, that works smoothly with all the third parties (like Architects, Interior Designers, and Hotel Marketing Experts) involved in the development of a new accommodation property or the rebranding/renovation of an existing one. The Service’s goal is to create unique hotels with high profitability potentials, that stand out from the competition. The contemporary travel market, offers a plethora of accommodation choices, in most parts of the world. From classic and old-fashioned hotel brands to modern hotels and resorts and from short-term accommodation to private apartment and house rentals, today’s travelers have more options than ever.
Evaluating the need of hotels to be innovative, different and stand out of the mass competition, MAKERS has launched the high-end service of Hotel Concept Development, through which the created Hotels are able to enhance their positioning in the global market and offer a unique set of experiences, found nowhere else.
UNIQUE CONCEPT DEVELOPMENT
Specification of the main idea, around which the new concept will be developed. The main idea may derive from various factors, like the hotel’s location, the building’s history, the local culture etc..
LOCATION, LOCATION, LOCATION
Our Team conducts an initial evaluation of the location and/or building where the hotel will be developed, documenting the main advantages and disadvantages and taking into consideration the owners/investors’ wishes and goals.
Inspiration and Guidelines for the desired Design Concept that would better highlight and support the Concept. The related section is enriched with specific Inspiration Boards, presenting tangible examples of the desired result.
PURPOSE & DIRECTION
The new Concept’s main elements, like Name suggestions, determination of the Brand Promise, Brand Pillars & Key messages, and finalization of the ‘Concept Tagline’ that sums up the Main Idea behind the Concept..
THE BEACON OF THE BRAND
Inspiration and Guidelines for the desired Brand Identity of the new property, that would better highlight and support the Concept. The related section is enriched with specific Inspiration Boards, presenting tangible examples of the desired result in Logos, colour palettes, motives etc.
FROM CONCEPT TO PRESENTATION
Specific recommendations regarding the property’s restaurants, from design guidelines to menu and service suggestions. Special emphasis is given on Breakfast, which is one of the most important experiences during a guest’s stay.
THE VOICE OF THE BRAND
Guidelines to the Photographer and/or Video producer that will capture the newly developed hotel, including recommended shots examples via specific Inspiration Boards. The Visualization Brief includes also the main guidelines to the collaborating Web Developers, regarding the hotel’s official website sitemap